Privacy & Cookies

Privacy Policy

We are committed to safeguarding the privacy of our website visitors; in this policy we explain how we will treat your personal information.

Collecting personal information

We may collect, store and use the following kinds of personal information:

    1. Information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths);
    2. Information that you provide to us when registering with our website (including [your email address, gender, date of birth);
    3. Information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (including your name and email address);
    4. Information relating to any purchases you make of our goods (including your name, delivery address, payment address, telephone numbers, email address and card details – we do not store sensitive payment card data on our own systems, this is managed by a 3rd party payment provider, PayPal Payments);
    5. Information that you post to our website for publication on the internet (including reviews, questions and answers);
    6. Information contained in or relating to any communication that you send to us (including customer support queries via email, live chat conversations, the communication content and metadata associated with the communication);
    7. any other personal information that you choose to send to us.

Before you disclose to us the personal information of another person, you must obtain that person’s consent to both the disclosure and the processing of that personal information in accordance with this policy.

Using personal information

Personal information submitted to us through our website will be used for the purposes specified in this policy or on the relevant pages of the website.
We may use your personal information to:

  1. Administer our website and business;
  2. Personalise our website for you;
  3. Enable your use of the services available on our website;
  4. Send you goods purchased through our website;
  5. Send statements, invoices and payment reminders to you, and collect payments from you;
  6. Send you non-marketing commercial communications;
  7. Send you email notifications that you have specifically requested
  8. Send you our email newsletter, if you have requested it (you may unsubscribe at any time from by going to My Account > Personal Info and unchecking the subscription box. You can also inform us at any time if you no longer require the newsletter via customer service)
  9. Send you marketing communications relating to our business which we think may be of interest to you, by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications);
  10. Provide third parties with statistical information about our users (but those third parties will not be able to identify any individual user from that information);
  11. Deal with inquiries and complaints made by or about you relating to our website;
  12. Keep our website secure and prevent fraud;
  13. Verify compliance with the terms and conditions governing the use of our website;

If you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the license you grant to us.

We will not, without your express consent, supply your personal information to any third party for the purpose of their or any other third party’s direct marketing.

You may choose to complete the purchase of goods via PayPal, Bank Transfer or through our payment services provider. You can review PayPal’s privacy policy by clicking here. We will share information with our payment services provider only to the extent necessary for the purposes of processing payments you make via our website, refunding such payments and dealing with complaints and queries relating to such payments and refunds. For more information relating to Paypal and Bank Transfer payments please see the Payment Information section of our website found on the Customer Service Pages.

Disclosing personal information

We may disclose your personal information to any of our employees, officers, insurers, professional advisers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes set out in this policy.

We may disclose your personal information to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes set out in this policy.

We may disclose your personal information:

  1. To the extent that we are required to do so by law;
  2. In connection with any ongoing or prospective legal proceedings;
  3. In order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);
  4. To the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling;

Except as provided in this policy, we will not provide your personal information to third parties.

International data transfers

  1. Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this policy
  2. Information that we collect may be transferred to the following countries which do not have data protection laws equivalent to those in force in the European Economic Area: including the United States of America and Russia (Russian Citizens Data Only)
  3. Personal information that you publish on our website or submit for publication on our website may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.
  4. 4. You expressly agree to the transfers of personal information described in this Section 5.

Cookies Policy

What is a Cookie?

A cookie consists of information sent by a web server to a web browser, and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

First Party Cookies

Bikestyle’s website creates a number of cookies, referred to as “First Party Cookies” as they are specific to the host site that created them. All the first-party cookies created by the Bikestyle site do not store any personal or sensitive information, or anything that makes you personally identifiable to Bikestyle. First Party Cookies are used for essential functionality such as security when processing form data or for analytics which helps us use anonymous visitor data to gain a better understanding of how people use our website.

By using our website we’ll assume that you are happy to receive all cookies on our website, but we have provided links on how you can set your browser to prevent cookies being created.

Cookie Message and Cookie closed

A Cookie Message may appear along the bottom of our website when you first open the site. This warns you that the site collects cookies and asks you to accept this. If you close this Cookie Message, our web server will create a cookie called “cookieclosed”. Cookieclosed is essential for remembering that you have closed this message and to prevent the Cookie Message from continually reappearing. Cookieclosed expires after 24 months from the initial ‘close’ of the message, after which the Cookie Message may reappear if you revisit our website.

Session IDs

Our web server may create a session cookie called PHPSESSID. This cookie is essential for your use of some of the interactive elements of our website, such as contact forms. It contains a session ID which distinguishes your visit to our website from any other visitors that may be using the website at the same time. When you leave Bikestyle’s website this sessional cookie expires.


We use Google Analytics to analyse the use of our website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google’s privacy policy is available at:

Google Analytics, creates a number of first-party cookies, as described here:

Prefix Description Expiry
__utma a unique and anonymous identifying ID, which allows us to ensure that subsequent visits to our website are recorded as belonging to the same (unique) visitor. Expires after 2 years.
__utmb used to establish and continue a unique user session Each time you request another page from the website the cookie is updated to expire after 30 minutes.
__utmc works with __utmb to determine when to create a new session for a website visitor expires when you exit the browser
__utmz tracks how you found Bikestyle’s website and is used to calculate traffic and navigation within the website  
__utmv relates to custom reporting segments  

We do not share the data that Google Analytics collects. We use the data that is collected in the following ways:

  • to report, in aggregate, how our visitors find and use our website;
  • to understand overall visitor behaviour; and
  • to inform how we update and improve our website.

Most browsers allow you to reject all cookies, whilst some browsers allow you to reject just third party cookies.  Blocking all cookies will, however, have a negative impact upon the usability of many websites. To opt out of our use of Google Analytics you may wish to consider using the Google Analytics Opt-out Browser Add-on.

Content Marketing

There is a cookie created called hittail_ok to monitor the popularity of content on our website. This cookie contains non-personally identifiable information and is deleted when you close your web browser. Every computer that accesses this website is assigned a different cookie that allows us to statistically monitor how many people are using the website. It allows us to determine the popularity of certain content. It does not allow us to track what content a specific person or device has viewed.

Third Party Cookies created by external services

Third Party Cookies are cookies created by an external service when you use a page on our website. These cookies are specific to the third-party’s domain and accordingly the data held in them can be seen and managed by the third party and not by us. We control whether or not we use the third-party service with our website, and how it is integrated and presented on our website. We do not have control over the cookies themselves. We carefully select 3rd party services to use on our website; ones that are not likely to abuse your privacy according to the terms of their privacy policies.

Google Maps

Our website includes Google to help visitors find our business address. Google Maps stores up to four cookies: khcookie, NID, SNID and PREF. Google Maps has its own its privacy policy, terms of service and cookies policy which can be found here:

YouTube video

We sometimes use YouTube services to host our videos.  We may embed YouTube’s player so you can watch our videos without leaving our website. YouTube’s embedded player currently creates and updates two Flash LSO objects from The LSOs are soundData (which appears to store volume setting preferences) and videostats (which appears to store performance-related information). We have no direct control over YouTube’s use of the data stored in this object. For more information, please read YouTube’s privacy policy.

Other cookies

If we add new services or make changes to our website that may create cookies on your device, we will update this cookie policy. Please check this page from time to time.

If you have any concerns about the cookies we create, please contact us by email at :